Built for the marketer whose numbers depend on form conversions.
Graded Forms isn't a general-purpose analytics tool trying to be everything to everyone. It's built for one specific job: B2B teams for whom a filled-in form (demo request, contact, gated content, trial signup) is the moment a visitor becomes a real opportunity, and every one that gets abandoned is pipeline walking out the door.
The vision
Most of what a form-fill funnel measures is the people who finish. But someone who types their work email into your demo request form has already told you something a page view never could: real, qualified intent. Most tools just let that signal evaporate the second they close the tab. Graded Forms exists to grade that effort on its own terms: partial completion still counts, still gets captured, still gets handed to you as a lead worth working. Not every visitor who starts a form finishes it. That doesn't mean they weren't serious.
Who this is for
- +You run marketing (or growth, or demand gen) for a B2B company that generates pipeline through its website.
- +Your site gets at least roughly 1,000 monthly visitors to form pages, such as demo request, contact, gated content, or trial signup.
- +Form conversion rate is a number you actually track and are trying to move, not an afterthought.
- +You already have one or more lead-gen forms live, or you're about to.
- +You'd rather get more out of the traffic you already have than just spend more to get new traffic.
Who this isn't for
- –Pure e-commerce checkout flows, since cart abandonment is a different problem with different fixes.
- –Very low-traffic sites (well under a few hundred monthly visitors to your form pages), since there just isn't enough volume yet to recover.
- –No forms on your site at all today.
Sound like your team?
30-day free trial, no charge until it ends. See your first recovered leads within minutes of installing the script.
Start your trial